Is a marketing mentor worth it for a small business?
Is a marketing mentor worth paying for? What one actually does, what free, one-to-one and group mentoring cost in the UK, and why a group might suit small businesses best.
What does £59 a month of marketing support actually get you?
A marketing membership gives you ongoing access to experienced marketing brains and a group of business owners at your stage, for a monthly subscription. It sits in the gap between doing everything alone and paying someone to do it for you. The shape varies: some are content libraries with a badge on, some are communities with no expert in sight, some are group coaching by another name.
Marketing support when you can't afford an agency
The gap between "doing it all yourself" and "£1,500 a month to an agency" isn't empty. It just isn't advertised, because the cheaper options don't have ad budgets. In rough order of price, your options are: free stuff, courses, communities and memberships, workshops, mentoring, project-based consultancy, then agencies and freelancer retainers.
Most growing businesses climb this ladder over a few years. The trick is knowing which rung you're on - and not paying for three rungs above it.